Visual presentations communicate faster and create higher retention.
If the amount of real estate your brain dedicates to vision indicates the importance of your senses, then vision is the most crucial.
About 30% of the neurons in your brain's cortex support visual perception. Only 2% support hearing.
A single audio presentation averages 5% retention. Reading generates 10%. Visual demonstrations reach 30%.
Messages that combine strong visuals and demonstrations creates a receptive environment for interest, engagement and motivation.
Create memorable communications.
When you explain with images, giving substance to the invisible, demonstrating processes - you engage memory. While reading and speaking are common skills, visual communications is not.
We make the abstract tangible - ideas, services and processes.
*Based on Edgar Dale's Cone of Experience research