Visual presentations communicate faster and create higher retention.
If the amount of real estate your brain dedicates to your senses indicates their importance, then vision is, by far, the most crucial.
About 30% of the neurons in your brain's cortex support visual perception. Only 2% support hearing.
A single audio presentation averages 5% retention. Reading generates 10%. Visual demonstrations reach 30%.
Messages that combine strong visuals and demonstrations create a receptive environment for interest, engagement and motivation.
Create memorable communications.
When you explain with images, you give substance to the invisible and engage memory.
We turn abstract into tangible: ideas, services and processes.
*Based on Edgar Dale's Cone of Experience research